Strategy - 卓越市场研究有限公司

Discovering Industry

Support company to gain an insight into business environment and have a perspective of the nature of competition.

Consumer decoding

Through consumer behavior observation and qualitative & quantitative research, we analyze the consumer psychology and motivation of consumer behavior, assist company in re-thinking various factors influencing consumers, thus provide foundation for the marketing strategies.
Market segmentation

Based on deep analysis on consumer’s culture and belief, their preference and expectation of the product features and service, and evaluation of current brand, divide the market into some market segments with different features, thus the company can combine competitor’s and their own advantages to select a targeting market and corresponding strategy.
Channels Research

Through in-depth interviews with dealers on probing the needs of channels and further understanding on industry trends, we assist company in selecting channels and finding balance point for negotiation.

Assist client in brand positioning, re-building and monitoring, with professional research around branding.

Brand Forward Positioning

Assist company to develop brand positioning strategy that is differentiated, more suitable for target group’s psychological needs and meeting the future trends.
Brand Re-construction

When the current brand is stalemated or declining, the company needs to re-construct the brand image to maintain the loyalty of current users. “Re-construct” is not “newly build”, but exploring new energy from the current brand elements to keep up with new trends.
Brand Health Monitoring

Provide the company with timely report of brand health conditions through constantly monitoring consumer’s preference towards brands. It can set up a warning system for brand to help the company make timely promotion strategy and marketing plan for lifting up brand image.
Communication and Promotion Strategy

Communication and promotion strategy on consumer purchasing behavior can help the company go closer to consumers, performing the final step of motivating purchasing behavior.

Help client develop featured products better satisfying the needs of target groups

Concept and idea test for new product

Through consumer behavior observation and qualitative & quantitative research, we analyze the consumer psychology and motivation of consumer behavior, assist company in re-thinking various factors influencing consumers, thus provide foundation for the marketing strategies.
New product test

Simulate market reaction to new products and provide more accurate suggestions for product improvement.
Product package study

Package is the first important information that consumer contact. Product package study can help the company improve the design of package to attract consumer’s attention and motivate purchasing intent.

Help client monitor the quality of service in branches, to make sure all branches provide stable and good service for customers

Service monitoring

•Inspect the quality of service in branches(stores) through visits by mysterious shopper and by professional auditors, to find out the existed problems
Service satisfaction study

Measure customers’ satisfaction with different service items through qualitative and quantitative studies and find out the key points that can improve customer experience most through in-depth analysis.
Improving service motivation workshop

Assist the company management team and backbone members from frontline team in having workshop and training about improving service motivation, which can optimize and promote the implement.t of service plan.